Newly qualified Aesthetics Practitioners - Are you ready?
Updated: Sep 27, 2020
We look at some statistics that show how the industry has grown in recent years but it's not all good news for those who are just starting out in their new career. There are some challenges ahead!
The growth of the Cosmetics Industry
Whilst cosmetic surgery sees an almost static growth (0.1% in 2019), the non surgical industry continues to expand at a rate of 10% year on year and it's now thought to be worth nearly £3bn! With a strong influence from TV personalities and of course social media promoters, cosmetic procedures have become more accepted over time and non surgical treatments are now being seen as an essential part of a beauty regime by many women and increasingly by men too. It's believed that between 80 and 90% of all cosmetic procedures being delivered in the UK are either Dermal Fillers or Botulinum Toxin injectables!
What does this mean for practitioners?
Yes, the demand for non surgical treatments is there and it increases all the time but that doesn't mean that it's plain sailing for those who are able to perform the procedures. Within the last few years, more and more academies have appeared across the UK, training has become very accessible meaning lots of new clinics are opening all the time. Hamilton Fraser Cosmetic Insurance produce a report each year which shows their findings after a survey is completed by practitoners. Some of their recently reported figures are very interesting - 59% commented that their greatest challenge was the increased competiton in the industry. A further 53% stated that marketing was also considered to be their greatest challenge. 74% of those who completed the survey confirmed that they only work part time in aesthetics, taking part of their income from elsewhere. You can read the full report here.
The rewards will come!
If you're just starting out in the industry all of this may seem a bit daunting but the rewards are most certainly there if you get it right! It's simply a case of being aware of the challenges that you're about to face and putting plans into place that will maximise your chances of success. Social media is playing a huge part in creating the ever increasing demand for the treatments that you'll be offering and as more than two thirds of the UK's population are active across it's main platforms, it'll also be your most powerful tool for advertising! Think about your branding, be smart in how you present your business online and be proactive in your marketing to attract more potential clients and earn their trust. Whether you contact us or someone else, get help if you can't do it yourself as the last thing you want is to blend in, looking average if you're hoping to be in amongst that 25% that are working full time earning great money in aesthetics!